creativeBarry | Barry de Klerk
creativeBarry

Product Designer / UX Generalist

Hi, I'm Barry de Klerk


My passion for all aspects of User Experience and User Design has remained strong throughout my far-reaching career.

My career background includes freelance, agencies, and corporate experience, with a history of successful web design, graphic design, video, and photography projects. I have worked on various analytics and SEO campaigns, including work with Standard Bank, Diners Club SA, DVT, Falcorp Technologies, Telkom, SYNC Communications, MNET and Ogilvy as well as a host of start-up and mid-size businesses. I am highly skilled in UX/UI and hold a Certificate in User Experience Design. I am knowledgeable in many industry technologies including Sketch, HTML5, CSS3, jQuery, Adobe, InVision, Miro and Bootstrap to edit and develop design concepts.

Dedicated to bringing brands to life through omnichannel marketing programs, my key focus is to exceed client and employer expectations on every project. I enjoy collaborating with clients, creative teams, and production professionals to deliver design solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.

About creativeBarry | Barry de Klerk

I am a Product Designer / UX Generalist

Design Sprint Facilitator, Analysis & Synthesis, Design Thinking & Human-Centred Design, UI Design, User Tests & Reporting


Workshopper

I am a design sprint facilitator. I incorporate these sessions as part of the discovery phase for quick ideation and idea validation.

User Experience

Formative research forms the base of every project. I then make use of design thinking and human-centred design methodologies. Concepts get validated with actual users including summative research.

User Interface

I started my career as a user interface designer and front-end developer that progressed into user experience design. I make use of Sketch, Zeplin, HTML5, CSS and the Adobe Creative Suite.

Coding

Front-end HTML5 and CSS3 mobile responsive design templates form part of my UI design skillset. I make use of atomic design patterns for reusability and consistency.

UX Case Studies


I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.

MR Price

Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.


UX Methods used

  • Service blueprint
  • Experience map
  • User personas
  • Brain Map
  • Lean UX Canvas
  • Current Software Audit
  • Design Principle
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • No centralised data pool to assist merchants with demand forecasting and ordering decisions
  • Various internal IT systems currently with no automated integration between it
  • Merchants are currently required to do manual calculations by making use of Excel
  • Current systems and processes prone to user error
  • No data visualisations or data driven insights to assist in decision making and demand placement
  • Scope for automation of demand ordering
  • Intuitive onboarding for new merchants of proposed process

View PDF Case study

SBG Application

Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.


UX Methods used

  • Service blueprint
  • Experience map
  • Competitor analysis
  • User personas
  • User flows
  • Heuristics
  • NPCI analysis
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • Standard Bank offers the only online application for merchant solutions compared to the other SA banks
  • 3rd party vendors offering payment solutions make use of a quick signup process (only 3 required input fields)
  • A help me choose feature might assist customers looking to fulfil a specific goal
  • Introducing a costing calculator feature upfront may assist customers in decision making process
  • Prospective customers might drop-off during the registration process

View PDF Case study

Merchant Online

Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Merchant Online value-add service.


UX Methods used

  • Service blueprint
  • Experience map
  • Competitor analysis
  • User personas
  • User flows
  • Heuristics
  • NPCI analysis
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • Standard Bank does not currently bundle value-add services with products
  • Currently a separate registration process
  • Not very clear that Merchant Online is a FREE value-add service
  • Prospective customers might take up competitor offerings based on value-add bundling
  • Enhance .co.za SEO for findability
  • Auto signup process when registering for other Standard Bank merchant solution products
  • Framing Merchant Online as a FREE value-add service

View PDF Case study

UX Methods


Determining the mental model of users with regards to discovery, evaluating and signing up for various products or services. Evaluating the current as-is process and mapping out the customer experience of it. Competitor analysis, task flows, and heuristics form some of the formative research. Service blueprint and service design of the future state. User testing artefacts and design recommendations.

...Other Creative Work


After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.

I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.

  • ALL
  • Mobile and Web
  • Workshop Facilitation
  • Pro bono Design
Telkom Wireframes / Prototype
Telkom Request to Cancel Service Wireframes / Prototype
Merry Maids
Merry Maids Web Development
Telkom Self-Service Dashboard
Telkom Self-Service Dashboard
Telkom Wireframes / Prototype
Telkom LIT_ Mobile App Wireframe / Prototype
Telkom Wireframes / Prototype
Telkom App Payments Wireframes / Prototype
Telkom Wireframes / Prototype
Telkom LIT_ Microsite
ChainMail Wireframes
Chain Mail Wireframes
Telkom Wireframes / Prototype
Telkom APP Wireframes / Prototype
Telkom Mobile Application
Telkom Mobile Application
TWI Language
TWI Language Branding and Collateral
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation

Say Hello


I'd love to hear about your next!


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